| Title : | Building Customer Trust: Key Factors Influencing the Success of Incumbent Startups in E-commerce and EdTech in Kerala | |
| Author : |
Shameera M. K. Assistant Professor, MES Kalladi College, Pallakad, Kerala, India. Dr. D. Vennila Associate Professor, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, India. |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | January - 2025 | |
| File : | Click to Download PDF | |
SAJMR
