| Title : | Perception Of Indian Customers Towards AI-Powered CRM Practices Implemented In E-Commerce Companies | |
| Author : |
Mrs. A. Nilofer Research Scholar in Commerce, Affiliated to Bharathidasan University, PG & Research Department of Commerce, National College (Autonomous), Tiruchirappalli, Tamilnadu, India. Dr. M.A. Parveen Banu Research Advisor & Assistant Professor, Affiliated to Bharathidasan University, PG & Research Department of Commerce, National College (Autonomous), Tiruchirappalli, Tamilnadu, India. |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | January - 2025 | |
| File : | Click to Download PDF | |
SAJMR
