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SAJMR

Title : Branding Beyond Boundaries: The Effectiveness of Online Advertising in Shaping FMGC Preferences in Kerala
Author : Ranjini Ramachandran K
Ph.D. Research Scholar, PG & Research Department of Commerce & Management Studies, Sri.C.Achutha Menon Government College, Kuttanellur, Thrissur (Calicut University), Kerala 680014, India.
Dr. Madhusoodanan Kartha N V
Research Guide & Associate Professor, PG & Research Department of Commerce & Management Studies, Sri.C.Achutha Menon Government College, Kuttanellur, Thrissur (Calicut University), Kerala 680014, India.
Journal Title : South Asian Journal of Management Research (SAJMR)
Date : January- 2026
File : Click to Download PDF



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South Asian Journal of Management Research (SAJMR)

An Annually Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories

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