| Title : | Brand Hate and Avoidance in Indian Consumers: Does Poor Relationship Quality and Ideological Incompatibility Matter? | |
| Author : |
Pooja Sharma Research scholar/ Department of Management/Indira Gandhi University Meerpur-Rewari, Haryana, India Dr. Samridhi Tanwar Associate professor / Department of Management/Indira Gandhi University Meerpur-Rewari, Haryana, India |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | April- 2025 | |
| File : | Click to Download PDF | |
SAJMR
