| Title : | From Novelty to Necessity: A Systematic Review of Augmented Reality's Role in Modern Marketing | |
| Author : |
Shalini Jain
Research Scholar, Dayalbagh Educational Institute, Agra, Uttar Pradesh, India Jagrati Singh Research Scholar, Dayalbagh Educational Institute, Agra, Uttar Pradesh, India Akshay Kumar Satsangi Professor, Dayalbagh Educational Institute, Agra, Uttar Pradesh, India |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | July- 2025 | |
| File : | Click to Download PDF | |
SAJMR
