| Title : | Understanding Brand Love in Luxury Brand Gadgets and Accessories: Mediating Role of Electronic Word of Mouth in the area Delhi and NCR | |
| Author : |
Dr. Pooja Bahl Professor, Rukmini Devi Institute of Advanced Studies, New Delhi, India. Dr. Amandeep Kaur Associate Professor, Rukmini Devi Institute of Advanced Studies, New Delhi, India. Dr. Sunil Kumar Associate Professor, GITAM School of Business, GITAM, Visakhapattnam, Andhra Pradesh, India. |
|
| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | January - 2025 | |
| File : | Click to Download PDF | |
SAJMR
