| Title : | Impact of Celebrity Endorsement Towards Brand Equity with Special Reference to Carbonated Softdrinks. | |
| Author : |
Mrs. Sumithra, K Deputy Registrar, University of Jaffna, Sri Lanka Mrs. Dineshkumar, S Senior Lecturer, University of Jaffna, Sri Lanka Mr. Sivanenthira, S Lecturer, University of Vavuniya, Sri Lanka |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | March - 2024 | |
| File : | Click to Download PDF | |
SAJMR
