| Title : | An Analysis of Online Reviews: How Positive and Negative Reviews Influence Purchase Intentions | |
| Author : |
Ms. Vijayashri Machindra Gurme
Research Scholar, Sydenham Institute of Management Studies and Research and Entrepreneurship Education, University of Mumbai, India. Dr. M. A. Khan Research Scholar, Sydenham Institute of Management Studies and Research and Entrepreneurship Education, University of Mumbai, India. |
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| Journal Title : | CSIBER International Journal - CIJ Vol 3, Issue 3 | |
| Date : | July - 2025 | |
| File : | Click to Download PDF | |
CSIBER International Journal - CIJ
